We can help your business grow Heres some tips to help you with these common problems!
My Website looks great but I don’t seem to be getting many enquires or purchases.
Not to worry, we get this a lot and it’s not the end of the world! Sometimes the most simplest of solutions can drastically change this. Get active on social. Now you might be thinking… well I already post on social media but that’s not enough, you need to actively participate in the community too and this in turn can generate more traffic to your website which can lead to more enquires.
I’m a local business, I sell _______. When I type on Google “_______ for sale” I can’t see my webpage on the first page.
This is a common problem many businesses have when they don’t have an SEO strategy in place. To rank higher on Google for specific keywords is a long thought out process but there are things you can do to aid this process. A simple method is creating blog posts based around the specific Keyword you want to rank for e.g. if you want to rank for “Local Gym Equipment” you can write a post titled “The Top 10 Gym Equipment 2019”.
Im always posting on social media but I don’t seem to be getting many, if any engagements.
Social media is a great platform to increase your businesses awareness but it can be hard after all it’s very saturated. Try exploring with videos rather than standard photo it's known that videos tend to generate 1200% more shares than text and image content combined.
I’ve been running Ads on my social media pages but I’m not sure if its cost effective.
The dreaded question. Am I wasting my money? Well, lucky for you there's an easy way for you to find out. Most social media platforms have reports for you Paid ads so you can get a clearer understanding of where your money is going. Facebook, for example, has a great tool called Ad Center from this you can get a lot of insight into your paid adverts.
I’m collecting emails but I’m not sure what to do with them.
Many business owners simply don’t have the time to manage their email marketing efforts but fortunately for you with the rise of technology it’s never been easier to create simple emails and send them to your email list. MailChimp is a great free tool for you to manage and send emails simply, even if it’s just 1 email a month it’s all about creating a constant ongoing stream of communication with your customers so you’re always in the back of there mind. Heres a quick guide on Mailchimp.
I don’t currently have any way of measuring my online success.
Looking at bottom-line results in areas such as spending, sales or profits doesn’t help you understand how or why you reached those results or how to improve your performance. Setting goals and measuring progress in areas that don’t necessarily show end-of-year results will help you incrementally improve your operations in many areas, leading to exponential growth in profits.
The last time I updated my website must have been over a few months ago.
It’s crucial to keep your website up to date with fresh content, not only for the benefit of your customers but it also helps with your SEO which helps you achieve higher ranks. One great way to achieve this is by having a blog on your website. I like to think of blogging as fishing. The more hooks you have in the water, the more likely you are to catch a fish. In the same way, as you add more content to your site, more pages from your domain become indexed in search engines. This improves organic search visibility and increases website traffic.