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Tag: big data

The Impact of Big Data in Social Media

These days, everything we do – from making a purchase, to viewing certain products – can be tracked online. Social

What Does Big Data Actually Mean For Marketers?

The amount of information available to digital marketing professionals continues to increase. With traditional database systems struggling to cope and

How to Approach Big Data for Marketing

Technology naturally brings a lot of buzzwords and jargon along with it that tends to somewhat bamboozle those that aren’t

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