We’re getting very close to Christmas now. Most shoppers are probably thinking about Halloween and fireworks right now, but as soon as the last one goes off, they’ll be shifting their focus to the holiday season. This holiday season should be one of your busiest of the year, so we wanted to help you make the most of it by providing some helpful hints and tips for your marketing efforts. Here’s some top ideas to help promote your small business this Christmas…
Get Social With Christmas Competitions
A lot of businesses find that social media gives them the best platform to increase customer engagement. With the click of a button, users can “like,” “tweet,” and “post” Because of the widespread adoption of social media, it also presents a fantastic prospect for reaching out to new customers.
Here are a few competition and giveaway examples you could adapt to suit your business:
- Like this post and tag someone you’re grateful for this Christmas to be entered
- Send in your best Christmas story – top entries win a prize
- If you want a chance to win, you should tag us in a photo of your most embarrassing ugly sweater.
- In the spirit of the holiday season, please share an act of kindness with us.
It’s important that the prize has some connection to both the holiday season and your company’s mission.
Embrace The Festive Spirit
No one wants to buy from a Bah Humbug, so it’s crucial that you get into the holiday spirit. Get into the spirit of the event by decorating appropriately. In addition, it provides you with a fantastic opportunity to spread the word via social. This is not only an excellent and pretty inexpensive method to get people talking about your business to create better customer relationships, but is also a great team bonding exercise and can lift team morale and get everyone into the Christmas spirit.
Become Involved With A Non-Profit Organization
Though for many people the holiday season is a time of cheer, love, and good cheer, it can also be a difficult time for those who are struggling. Helping those in need is a win-win when a business joins forces with a charity.
Here are some of the many ways you can accomplish this:
- A portion of the proceeds from each purchase is donated to a good cause.
- Offer your customers the chance to make a donation during the purchasing process, whether they are shopping online or in person.
- One that has been designed to maximise the good done by the charity.
Collaboration with a good cause is a wonderful way to spread holiday cheer and raise awareness of your company at the same time. You’ll be helping others, which is the most important part.
Make a Christmas Gift Book
Making a holiday gift catalogue and putting out a selection of top-notch present options is an excellent way to promote brand-new items. Customers appreciate assistance, especially around the holiday season, so this is especially crucial if you’re running an online-only e-commerce store. It’s a terrific method for informing customers about sales, new products, and other noteworthy happenings.
Offer Gift Cards/Vouchers
The gift card market in the United Kingdom was worth just under £7 billion in 2019. Wow, that’s a lot of gift cards. Finding things to do and buy during slower times is a great way to boost spending during those times. Since it can be challenging to buy for certain people, it’s important to promote gift vouchers extensively.
Get Creative with Promotions
In the slower times, offer a discount or reward to customers to entice them back to shop with you during the busier times. In the case of Christmas present purchases, for instance, this could take the form of a voucher that could be redeemed in the following year in January. Use the busiest time of year to promote the slower times by any means necessary.
Lure Consumers with Special Events
There are a plethora of ways to lure customers, including extended hours, special sales, and even a visit from Santa himself. A Christmas-themed raffle or a champagne-themed shopping night are two ideas to get people interested. There are many strategies that can be implemented to boost holiday traffic.
As such, here are some tips to help you have a truly memorable Christmas this year. The holiday season requires careful preparation in order to avoid missing the sleigh, which can provide some welcome buffer during otherwise slow times.
During the busiest times of the year, your company may need a helping hand if time is of the essence. If you’re feeling overwhelmed by the thought of coordinating your Christmas marketing, 201 Digital is here to help with everything from brainstorming ideas to putting your campaigns into action. Get in contact with us if you need an extra elf this Christmas.
We hope you enjoyed this article and have some great Christmas ideas for your small business. Happy Christmas!