Scaling eCommerce to meet the needs of a revolutionary hair extension business
Mago Hair UK have a patented hair extension system. Mago run academies across the UK for hair professionals and salon owners to train and become accredited Mago extensionist's.
Brief
Mago Hair wanted a website that showcase the benefits of their patented Mago Knot hair extension system.
The website should drive bookings onto their Training Acadamy while also serving as an engaging resource to help nurture leads those that were not yet ready to book.
Goal
Increase Conversions, CMS Implentation, Email Gates
Lead time
7 weeks
Sector
Hair & Beauty
Target type
B2B & B2C
Demographic
Females, 22-46
Approach
Working closely with Mago we designed and developed a website on the WordPress platform which showcased their unique hair extension system. We setup a marketing automation platform and campaigns to nurture leads and lower cart abandonment.
Clear objectives, precise execution and innovative thinking.
Website
201 managed the whole process from idea to launch with a seamless web experience that worked across all devices and was geared for SEO.
eCommerce
An eCommerce solution tied into an marketing automation platform to nurture leads and increase sales.
Content
On-going content to build trust and desire in the training acadamy.
How well did we perform?
25%
Average weekly growth of returning visitors over 3 months.
129%
Increase in visitors time spent on pages in the first year of partnership.
36
Improved the number of keywords Mago rank for on Google.
62%
Increase in the number of Academy bookings through the website.
Jason Pearce, Mago Marketing Manager
"Working with 201 Digital has given a huge boost to our business. Their attention to detail and expertise in digital marketing has ensured a successful launch and we continue to do great things together"
