Strategy
The Right Length for Social Media Copy
Any author that writes social media copy will have asked themselves, ‘how long should this be?’ Whilst copywriters are often…
Read MoreIdentify Key Influencers for Your Brand
Marketing a brand is not an easy task but there are ways to make it more successful and a brand…
Read MoreRevisiting Marketing Trends for 2014
Now that 2014 is beginning to set in, I thought it a good time to revisit that inevitable New Year…
Read MoreGoogle Plus vs Facebook: Which is Best for Business?
Businesses of all sizes have seen that networking on the various social platforms works. When done effectively, it translates to…
Read MoreHow to Plan Content for 2014
Planning content is a strategy that has to change every year. Changing consumer demands and interests mean that you have…
Read MoreBranding – The 3 P’s – Preparation, Promotion, Presence
When it comes to branding your company, there are 3 core principles you need to bear in mind: preparation,…
Read MoreHow to use paper.li for Marketing
In a world in which content curation is more and more important to help achieve your goals, it’s imperative to…
Read MoreHow to Approach Big Data for Marketing
Technology naturally brings a lot of buzzwords and jargon along with it that tends to somewhat bamboozle those that aren’t…
Read MoreHow to develop a social media policy for employees
In the early days of social media, it was common to find offices that simply banned employees from using it…
Read MoreShould you Target Fans or Influencers?
So you’ve probably got marketing plans aplenty, with the aim of attracting more fans. Fans – or customers – are…
Read MoreHow to use Pinterest for business
People respond far more quickly – and more emotionally – to a strong image than they ever have or ever…
Read MoreThe Future of Marketing
Optimal Targeting’s CEO David Konigsberg shares his insights on the future of marketing with this new metaphysically inclined infographic. It…
Read MoreReasons you might need to Remarket
One of the latest tactics being employed by marketers recently is that of remarketing. This is mostly thanks to the…
Read MoreThe Relationship Between Technology and Information
Humans have always developed technology to help convey information. It’s easy to forget that something as basic as paper was…
Read MoreHow to use Google AdWords for Beginners
For a newbie, using Google AdWords may be intimidating, but it’s really not as complicated as it looks on first sight. There…
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