10 Content Creation Trends in 2018
You’re surely bored of that one claim about content marketing. You’ve heard it too many times before. It’s included in
Category: Strategy
Digital Strategies For Customer Retention
While attracting fresh customers and opening up new markets are essential to a business, it’s especially important to hold onto
What Is Outbound Marketing And Does It Still Work?
In the marketing world of 2016, it seems that all we hear about – and indeed, as blogger, often all
10 Hacks to Elevate Brand Awareness
Inbound marketing is the way in which many businesses choose to bring their brand and their customers together, and with
Software Subcultures Part 1: Microservices
Hello and welcome to the first of our 3 part series exploring the wonderful and innovative world of software subcultures.
How to Grow Your Email List Like a Jedi
If you’re involved with e-commerce or run a website or blog, you’ll know that it’s essential to attract and keep
A Beginner’s Guide To Marketing Automation
What is marketing automation? This is a trickier question to answer than it at first appears. If you’re a marketer, then
Get Some Influence In Your Marketing!
So what is it? Influencer marketing is a form of marketing that has emerged from a variety of recent practices
5 Ways the Best Marketers Use Social Media
Social media marketing is a multi-faceted approach and most businesses will be using several social media networking platforms to share
How to Make Your Social Media Posts Stand Out
Everyone’s on social media networks these days. Businesses may struggle to stand out from the crowd so every possible advantage
Marketing Automation Explained
Managing social media accounts is becoming an ever more time consuming job. For a business that has a large amount
Inbound Marketing in 4 Simple Steps
Inbound marketing is a strategy that benefits your business and due to it’s less invasive approach it won’t annoy potential
The Right Length for Social Media Copy
Any author that writes social media copy will have asked themselves, ‘how long should this be?’ Whilst copywriters are often
Identify Key Influencers for Your Brand
Marketing a brand is not an easy task but there are ways to make it more successful and a brand
Revisiting Marketing Trends for 2014
Now that 2014 is beginning to set in, I thought it a good time to revisit that inevitable New Year